Choose the Juice frequently asked questions

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What is Choose the Juice?
Choose the Juice is an Ardmore Farms program to help schools comply with federal nutritional Wellness Guidelines by increasing per-student consumption of qualifying 100-percent juice products. Ardmore Farms will award a SMART Board and projector for the top building in each of eight selected regions nationwide. Students in the winning building who participate in an online spelling learning game will receive individual prizes.

How does my school win?
By increasing per-student consumption of Ardmore Farms juice in your building for the three months of February, March and April 2007. Schools compete building against building in their region. Two-thirds of your score will be based on the percentage increase of per-student servings over the months of September, October and November 2006.

And the other third of the score?
The other third is based on the percentage of student participation in an online game of the 100 most commonly misspelled words in the English language. To be scored in the contest, students must go to the Choose the Juice website, www.choosethejuice.net, beginning February 5th. Each week during the following 12 weeks, eight or nine words will be available. Want to try it? The full game is online now at (www.alphadictionary.com/articles/mispell_quiz.html), Miss Spellings Ultimate Spelling Bee website. Miss Spelling is no easy grader!

We have a small enrollmenthow can we compete?
Because scoring uses the percent increase in per-student servings of qualifying Ardmore Farms juice plus the percentage of student participation in Miss Spellings Ultimate Spelling Bee, schools compete on equal footing regardless of enrollment.

What are the details on the SMART Board prize?
Ardmore Farms will award the winning school in your area a 64-inch front projection SMART Board interactive white board system from SMART Technologies. This includes a new projector with at least 2,000 lumens of lighting power. You can learn more about SMART Boards, one of the most exciting teaching tools available today, at www.smarttech.com. The winning school must provide the computer to use with the system.

How do we participate in Choose the Juice?
Qualifying schools can register on the Choose the Juice website, www.choosethejuice.net. During registration, youll be asked for your latest official average enrollment and the quantities of qualifying 100- percent Ardmore Farms juices purchased in September, October and November of 2006. You will need the portion size, case size and number of cases purchased from invoices from your juice distributor.

How do we keep our score up to date?
During the contest, you can go to the website any time to bring your juice purchases up to date. All information must be entered no later than midnight, Eastern Standard Time, May 14, 2007. Student participation scores are updated automatically. All student entries must be completed by midnight, Eastern Standard Time, Monday, April 30, 2007.

What about privacy?
For verification and to ensure your school receives credit for student participation, students will be asked to register on the Choose the Juice website. Students will select their school affi liation from a drop down list. Federal Trade Commission Childrens Online Privacy Protection Act guidelines for privacy and safety will be followed, including requiring parental consent for children under 13. Collected names will never be used for any purpose other than the 2007 contest.

How do I get the word out in my building?
On the registration website, you will fi nd downloadable information sheets and recommended pre-written (and editable) scripts for your newsletters, website and PA daily announcements. Ardmore Farms and your food distribution company will also send you posters to display in the lunch room. The website will provide nutrition information on Ardmore Farm juices for food service managers.

How will Choose the Juice capture students attention?
Miss Spellings Ultimate Spelling Bee is fun. And students can win individual prizesas well as increase the possibility for their school to win a SMART Boardthrough regular participation in the on-line game.

How do we keep interest throughout the contest?
We plan to provide regular updates on the website and by e-mail to school administrators who provide their e-mail addresses. Teachers and students will be able to see how they stack up against the competition. Juice serving numbers can be entered at the end of each month or end of contest. Percentage of student participation in the spelling contest will be updated automatically. Although you are not competing against schools in other regions, you will be able to see how you rank tionally.

How will I know if my building won?
Unofficial standings for your region will be regularly updated on the website. Ardmore Farms and participating distributors will review and verify results before announcing and contacting the official winners.

How does juice help our school meet nutrition guidelines?
The new wellness guidelines from the federal government list 100-percent unsweetened fruit juices as one of the approved lunch beverage choices for children in each grade segment. Ardmore Farms portion juices are 100-percent unsweetened fruit juice.

Who is Ardmore Forms?
Ardmore Farms is a leading national packager of juice drinks serving primarily food service companies and institutions including schools. You can learn more about the company at the website of its parent company, Country Pure Foods (www.juice4u.com).What if I have a question?Please contact the Choose the Juice program manager at choosethejuice@juice4u.com or 330-753-2293.